The ROI of SMS Marketing for South African Businesses

• 98% open rate vs 20% for email
• 90% read within 3 minutes
• 45% response rate vs 6% for email
• 19% click-through rate vs 2.5% for email

ROI Examples

Retail: 10,000 SMS at R0.20 = R2,000. 1% conversion at R500 = R50,000. ROI: 2,400%.

Healthcare: Reducing no-shows by 50% recovers R3,750/week at under R50/week in SMS costs.

Real Estate: New listing SMS to 500 buyers costs R100. One sale commission justifies years of SMS spend.

Formula: ROI = ((Revenue − SMS cost) ÷ SMS cost) × 100