What is an SMS reseller?
An SMS reseller purchases bulk SMS credits wholesale from a provider like SMSMessenger and resells them to their own clients at a markup. Using a white-label platform, you can brand the entire service as your own — your logo, your domain, your pricing.
Why SMS reselling is a strong business opportunity in South Africa
South Africa has over 100,000 small and medium businesses that use or could benefit from bulk SMS marketing. Many of these businesses prefer to buy from a local, personal contact they trust rather than signing up directly with a large provider. As an SMS reseller you provide that personal relationship while SMSMessenger handles all the infrastructure.
How SMSMessenger’s reseller programme works
SMSMessenger’s white-label reseller platform is completely free to join. You get a branded platform with your logo and colours, the ability to set your own per-SMS prices, your own client management dashboard and full technical support from SMSMessenger. You buy credits at wholesale rates and charge your clients whatever you choose.
What you need to start
You need: a registered business, a client base or sales plan, and a SMSMessenger reseller account (free). No technical knowledge is required — the platform handles everything.
Potential earnings
If you buy SMS credits at R0.15 and sell at R0.25 per SMS, you earn R0.10 per SMS. A client sending 10,000 SMS per month generates R1,000 in margin. With 20 such clients, that is R20,000 per month in reseller income.
