SMSMessenger is fully compliant with the Protection of Personal Information Act (POPIA) — South Africa’s data protection legislation that governs how businesses collect, store and use personal information including mobile phone numbers used for SMS marketing.

What POPIA means for SMS marketing

Under POPIA, you must obtain explicit consent before sending marketing SMS messages in South Africa, identify your business in every message, include a working opt-out mechanism, and honour opt-out requests immediately. SMSMessenger’s platform handles all of this automatically.

How SMSMessenger keeps you POPIA compliant

  • Automatic opt-out management — when a recipient replies STOP, they’re auto-blacklisted on your account
  • Bank-level encryption — all customer data encrypted at rest and in transit
  • No data sharing — your contact lists are never sold or shared with third parties
  • Audit trail — full records of consent and opt-outs maintained for compliance
  • WASPA member — SMSMessenger is a member of the Wireless Application Service Providers Association
  • STOP confirmation — automated confirmation messages sent when opt-outs are processed

What consent looks like under POPIA

Valid consent must be freely given, specific, informed and unambiguous. Pre-ticked boxes or buried terms do not count. You must keep records of how and when consent was obtained. Existing customers provide implicit consent for SMS about similar products, provided you offer opt-out in every message.

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